I build products that
define companies.

The Challenge

A CRE analytics startup needed to build a SaaS platform from zero. The vision was ambitious: combine the market research data used by Starbucks and Target with geospatial analytics from Silicon Valley and traditional CRE metrics — all to help the coworking industry make smarter location and investment decisions.

My Role

Hired as fractional CPO to own the entire product lifecycle. I was the product team — responsible for architecture decisions, engineering direction, user experience, go-to-market strategy, pricing, and packaging. I built the Laravel SaaS platform, integrated Esri geospatial data, designed the marketplace UX, and established the feasibility study revenue stream.

What I Built

• Full-stack Laravel SaaS platform with 67 consumer persona profiles and block-level analytics
• Coworking marketplace with map-based search, listing management, and transaction facilitation
• Feasibility study product combining consumer market research, online trend data, and commercial real estate metrics
• Admin dashboard with client management, report generation, and data visualization
• GTM strategy, pricing tiers, and revenue model across three customer segments

The Result

Six years. That's how long this engagement lasted. The platform served REITs, building owners, and flex operators; facilitated real coworking transactions across US markets; and generated revenue through marketplace listings, consulting engagements, and feasibility studies.

The Challenge

A Salesforce ISV partner had a vision for a powerful data grid product but no product team, no brand, and no go-to-market plan. They needed someone who could build all of it — not just the product strategy, but the entire business infrastructure to support a successful AppExchange launch.

My Role

I was the first and only product hire. I owned every pre-launch workstream: defining the product (a visual list builder called the ModernGrid Designer), building the brand from scratch, writing user guides, creating sales collateral, managing the AppExchange security review process, and leading our presence at Cactusforce conference.

What I Built

• ModernGrid Designer — a visual, no-code list builder inside Salesforce
• Complete brand identity: guidelines, patterns, business cards, conference materials
• User documentation and admin guides
• Sales pipeline, order forms, and cold email strategy
• AppExchange listing and security review submission
• Conference presence and partner marketing

The Result

Successfully launched on the Salesforce AppExchange with a complete brand, sales pipeline, and support infrastructure — all built from zero in 18 months.

The Challenge

Black Ball Ferry Line operates the M.V. Coho between Port Angeles, WA and Victoria, BC — an international route with complex customs, scheduling, and packaging needs. They were running on legacy accounting systems with no online booking capability and no way to sell vacation packages (ferry + hotel + attractions).

My Role

I led the complete digital transformation: designed and built a new operations ERP from scratch, created the client-facing responsive booking website, and managed the full go-to-market launch. This was a true end-to-end engagement — from whiteboard to production to long-term support.

What I Built

• Custom reservation system supporting ferry + hotel + attractions packaging across multiple cities
• Responsive public website with real-time schedule availability and online booking
• Admin dashboard with schedule management, inventory tracking, incremental units, and financial reporting
• PDF ticket and voucher generation (ferry, hotel, attractions)
• Multi-city hotel integration with partner property management
• Kiosk mode for ferry terminal self-service
• Marketing content management and promotional campaign tools